Today’s guests are Cass and Andrew Walker, husband and wife duo, and co-founders of cold-pressed juice company Little West. Their journey began with their wedding—or more accurately—using the money they would’ve spent on their wedding to start Little West. They got some space in a yoga studio and threw themselves into making juice. They’ll be the first to tell you that they knew absolutely nothing about running a commercial juice business, but Cass and Andrew dedicated everything they had to learn and master their craft. Their story is one of perseverance and grit which has paid off in numerous ways, not least of which is selling their company to PlantX.

Listen in as we cover everything from the lessons learned in taking bad loans to float their business, drinking coffee in the morning, juice at noon, and wine at night, and why the number one rule of running a business is to invest in marketing.