Today’s guest is Joe Nicchi, founder of CVT Soft Serve. Like a lot of east-coasters who move out West, Joe found himself in Los Angeles searching for comfort food to remind him of where he came from. The problem was that Joe’s comfort food was soft-serve ice cream, and LA really didn’t offer that particular food group. Sure, there were ice cream parlors and frozen yogurt shops, but none of those really hit the spot for Joe. So he did what any self-enterprising person would do: he created his own soft-serve company. Well, first he had to find an old Mr. Softee ice cream truck, fix it up, ship it to LA, get all the permits, yadda yadda yadda… But we’ll cover all that later in the episode. Joe’s story is a perfect example of how a great product paired with an electric personality can catapult a company to uncharted heights.

Listen in as we cover everything from why the customer is NOT always right, the trials and errors of finding the best spots to park your ice cream truck, and why there should be ice cream served in every gym.