Today’s guest is Alex Bayer, founder of Genius Juice. Alex hasn’t always been an entrepreneur, but he has picked up several valuable skills along the way that have given him a leg up when he did decide to start out on his own. He honed his sales technique while selling Afflack insurance, and he learned all about marketing and distribution during his time at a non-profit. So the preparation was all there when he had his Eureka moment when a friend made him his first whole coconut smoothie. He seized the opportunity and turned a simple healthy smoothie into a nationwide brand.

Listen in as we cover everything from the difficulties of having to kick out a partner who is also a friend, the importance of recognizing your own limitations and hiring people who complement your strengths, and why the fourth time was the charm when it came to getting on Shark Tank.