Today’s guest is Shane Heath, founder of MUD\WTR, a coffee alternative that boasts all the aspects that make coffee great, without leaving you waiting for the crash. Shane developed MUD\WTR first and foremost for himself. His coffee cycle went something like this: drink coffee, get a boost of energy, crash, repeat. He was fed up. So he started experimenting in his kitchen. After some trial and error, he landed on the recipe that’s still sold today. He didn’t set out to make a business, he was only trying to solve a problem in his daily ritual. But as you’ll hear, the signs that he was onto something big became clearer and clearer until he could ignore them no more.

Listen in as we cover everything from the trip to India that helped him shake his coffee habit, why entrepreneurs should chase a feeling of intention and purpose, and why it’s so hard to quit drinking coffee.