In 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Austin and Hannah met almost 10 years ago and, after working on various projects over the years together, they launched Standard Self Care with the goal of creating high-performance personal care products that have formulas you could have the highest confidence in.
At the age of 20, Hannah founded With Seven, a socially conscious consulting firm uniting companies like Nike, HiyoTarget, Waterdrop Revolve, and Hot Pilates with the social causes that matter most to today’s generation of conscious consumers. She drew on this extensive consulting experience when she partnered with her longtime friend and business partner, Austin Wiberg, who developed his entrepreneurial acumen at top lifestyle eCommerce brands such as Suja Juice and Talentless. Integrating their expertise across industries and looking to optimize every facet of their daily routine, Hannah and Austin joined forces to formulate Standard Self Care. This streamlined personal care line, a streamlined personal care line that focuses on product efficacy & ingredient transparency above all else.
There’s no shortage of ‘clean’ beauty brands infiltrating your Explore Page, but if your products don’t create lasting results in your skin, you’ll return to your tried-and-true routine. That’s why Hannah and Austin created Standard Self Care: a concentrated line of 3 cosmeceutical products that outperform your conventional lineup. Always Bioactive, Non-Toxic, Vegan, Paraben-Free, Cruelty-Free, Fragrance-Free, Silicone-Free, and designed with the highest Standards to optimize your self-care practice and upgrade your quality of life.
