#0307 - WILDE Irish Gin - Stuart Hall

This week on Startup to Storefront, we’re talking luxury spirits, bold branding, and storytelling with the team behind Wilde Irish Gin.

Co-founder Stuart Hall launched Wilde Irish Gin in 2021 with the vision of creating a premium Irish spirit that blends heritage, artistry, and unforgettable flavor. With a background in entertainment, marketing, and tech, Stuart brings a fresh perspective to a centuries-old category. Joining him is Billy Ray, a legend in the spirits world and Wilde’s Brand Director. From leading global campaigns for Ciroc and Woodford Reserve to launching award-winning mixer brand Mixwell, Billy’s mission has always been the same: create unforgettable experiences, not just drinks.

In this episode, we talk about:

Building a luxury gin brand from the ground up

Why storytelling matters in the spirits world

The intersection of flavor, culture, and identity

#0306 - Weezie - Lindsey Johnson

This week on Startup to Storefront, we’re joined by Lindsey Johnson, cofounder and CEO of Weezie, the brand redefining what it means to treat yourself with truly elevated bath essentials.

It all started when her longtime friend Liz had a lackluster experience searching for luxury towels. Newly married and recently moved, she couldn’t believe how underwhelming the options were—so she called Lindsey. Together, they set out to modernize the linen market, and after years of research, they launched Weezie: plush, absorbent, and meticulously crafted towels and robes made in Portugal and finished by hand in Atlanta. 

On this week’s episode you’ll learn:

• How Lindsey and Liz went from friends to cofounders

• What it takes to build a product that actually lives up to the hype

• Why resilience and critical thinking are key to scaling a startup