Stealth Bros & Co.Needles are a daily medical necessity for hundreds of millions of people around the world. From insulin to hormone therapy to In Vitro Fertilization, there’s just no better vessel to administer these treatments than a simple needle. Yet with all these legitimate uses for needles, there aren’t a lot of great storage options on the market for injection equipment. That is until Braxton Fleming founded Stealth Bros & Co., which makes beautiful storage solutions for that equipment. Braxton got the idea for the company while undergoing hormone replacement therapy. As both a trans man and a nurse, administering injections was a daily occurrence for him. Upon launch, the product was an instant hit. They quickly sold out of their entire inventory, and Shark Tank reached out to have him come on the show. He ended up closing a deal with Mark Cuban and Barbara Cochran. But unlike so many deals that close on the show but fall through in due diligence, their deal solidified, and it’s been an exciting, nerve wracking ride ever since. Today we chat with Braxton about:
Breaking the stigma around injections
How this market is a lot bigger than you may expect
What it’s like getting investment from Mark Cuban, the founder of Cost Plus Drugs.
