Today’s guest is Matthias Metternich, co-founder of the skincare brand Art of Sport. This isn’t Matthias’ first rodeo. He’s been creating companies since his teenage years, and with that comes the kind of insight and knowledge that you can’t put a price on. Art of Sport came about as a collaboration between himself and Honest Company co-founder Brian Lee, and they set about to approach skincare from an athlete’s point of view. As they were developing their prototypes, they realized that as a brand geared towards athletes, it made sense to bring an athlete into the founder’s circle. So what do you do if it’s 2017 and you’re looking to bring a world-class athlete onto the team? You pitch Kobe Bryant your idea. Naturally. Fast forward to today and they’ve partnered with other athletic icons like James Harden and Juju Smith-Schuster, as well as securing an additional $6 million in VC funding just last week.
Listen in as we cover everything from how he went from creating video games as a child living in Mongolia to creating international brands, what it was like to work with Kobe on the development of this brand, and we learn that advertising on a billboard in Times Square is temporary, but a photo of that advertisement in Times Square will last forever on your Instagram.
