Hello and welcome to the Launchpad! This is an offshoot of the Startup to Storefront podcast where we talk to the founders of companies that are just getting started, and whose stories we find compelling. Today we talk with Jordan Nathan, founder of the cookware company Caraway. Born of an unfortunate incident where Jordan was actually poisoned by his Teflon cookware, Jordan set out to educate and inform the market while creating a high-end line of ceramic alternatives.