Today’s guest is Taylor Steele, founder of the tequila company: Solento. If you’ve been listening to the show for a while, you might have picked up on a common theme: career paths are almost never linear. Taylor’s career path is even more proof of this, as he has gone from indie surfing-filmmaker to creative director of Corona beer in Australia to the head of a premier tequila company. For some, it’s enough to find their passion and make money at it. For others, passions can change over time, and you need to look no further than Taylor’s story to see that if you don’t like the wave you’re currently riding, hop-off and catch another one. With Solento, Taylor is able to bring all of his collective experience and creative energy and pour it into his company. And if the past is any indication of the future, we’ll be seeing a lot more from Taylor in years to come.
Listen in as we cover everything from how he distributed his first film by selling one copy at a time to local surf shops, why he felt like a life coach to some of the world-class surfers he was filming, and if he sees Solento as becoming the tequila of choice for extreme sports.
