Today’s guest is Taylor Frankel, co-founder of the beauty brand Nudestix. Together with her mom and her younger sister, the three women sought to create a company that would cater to the subtle looks and on-the-go application that today’s consumer demands. Though Taylor is still in her twenties, she has been in the game for quite some time now, and speaks with the wisdom and maturity of someone far beyond her years. Taylor’s mom, Jenny, has worked in the cosmetics industry for over 20 years, and would always enlist her daughters’ help in packing boxes or filling orders. In some ways they were running a family business long before they founded Nudestix, so it only makes sense that they would make it official and put their combined talents to work.

Listen in as we cover everything from the challenges of being taken seriously as a young head of company, why trust and communication are two of the most crucial traits to have as a leader, and how to adjust marketing strategies alongside the ever-changing social media landscape.