According to the late founder of the O’Neill surfing company, the three most important things in life are surf, surf, surf. Though we admit he may have been a little biased. For most surfers worldwide, wearing a wet suit is a seasonal requirement. There are months where you need it, months where you don’t, and some months where the decision gets tough. For example, In San Diego, the average temperature of the ocean in the summer only gets as high as the upper 60s. Meaning, it’s too hot to wear a wetsuit, but it’s too cold to go without it. But this gave Wes Horbatuck an idea. What would happen if he cut up an old wet suit, and sewed it into a pair of board shorts? And just like that, Driftline was born. Today we chat with Wes, the co-founder of Driftline about:
🦈 Why it’s important for them to dominate the market in their own backyard
🦈 What he’d change if he could re-do his pitch on Shark Tank
🦈 How they got their board shorts into the Olympics
